Seminar paper
Entry Year2007
Paper title (chapter)An Exploratory Research of Internet Marketing Effacacy on Non-Chained Coffee Shop-A Case Study of Local Individual Leisure-Type Coffee Shops in Ku-Kang Township, Taiwan
Name of conferenceAsia-CHRIE & 13th APTA Joint Conference,
Conference starting time2007-05-23
Conference closing time2007-05-25
Name of author (Chinese)Pou-Wen Chang
Name of author (English)Pou-Wen Chang
AuthorsChang, Pou-Wen Jerry
Language used